Babyshop - "ColourCheck"

Publicis Middle East

Publicis Middle East Dubai, Emirati Arabi

3700

Questo spot fa parte della collezione ACT Responsible

Marca: Babyshop
Paese: Emirati Arabi

Cliente: Landmark Group

Titolo	ColourCheck
Agenzia	Publicis Middle East
Campagna	ColourCheck
Cliente	Landmark Group
Marca	Babyshop
Data di Prima Diffusione/Publicazione	2022 / 9
Settore	Negozi al dettaglio di prossimita'
Trama	Babyshop creates the first set of double-sided coloured pencils dedicated to help spot symptoms of colour blindness in young kids.
Filosofia	In the world, around 300 million people are colourblind. Most colourblind people find out about their condition at a much later stage in their lives, making simple everyday encounters for children, such as picking fruit and crossing the street, difficult. This can be very confusing for children and debilitating for parents. It is even harder to diagnose this condition due to the child’s inability to speak or express themselves verbally when very young. On Tuesday, September 06, 2022, also known as colourblind awareness day, babyshop launched the colourCheck initiative. A double-sided coloured pencil set created to spot colour blindness in younger children. One side of the pencil represents the rainbow spectrum as seen naturally, while the other side is the equivalent spectrum to how a colourblind child sees it. If children are unable to see the two different colours on either side, parents and school teachers can quickly identify colourblind symptoms, instantly accommodating children and giving them a better quality of life. Through this initiative in partnership with schools, babyshop wants to raise awareness and help detect children with colour vision deficiencies at the earliest. Early detection, this is exactly what the colourCheck initiative is all about. The British School of Dubai and the Global Indian International School of Dubai are already taking part in the initiative, and babyshop hopes to extend it to the whole country in the near future.
Tipo di Media	Case Study
Lunghezza	137 seconds
Chief Executive Officer (CEO)	Bassel Kakish
Chief Strategy Officer	Tahaab Rais
Chief Creative Officer	Rafael Augusto
Creative Director	Mohamed BARECHE
Arti Director / Concept	Tina Balaa
Art Director / Photographer	Raef Baskharon
Senior Copywriter	Nicolas Richard
Senior Designer	Jolanda Van Rooyen
Director	Islam Ramadan
Senior Art Director	Mohamed Youssef El Naggar
Senior Copywriter	hani mohsen
Business Leader	Vicky Kriplani
Producer	Ahmed ElRuby
Art Director	Mohamed-Youssef El Naggar
Strategic Business Lead	Vicky Kriplani
Production Company Producer	Ahmed ElRuby