| Filosofia | The Jeep® brand grille is one of the most distinctive icons in the automotive industry, recognized instantly by adventurous spirits from across the globe. Inspired by this simple icon, which consists of two circles and seven lines (OIIIIIIIO), the Jeep brand and Publicis Groupe Middle East have discovered an entire world living inside of it. By simply cropping into the grille from different angles, the shapes and negative spaces began to resemble elements from nature. With a striking similarity, lines became trees, circles became moons and arches became icebergs. ‘Nature is in our nature’ lives across print media, while graphic branding features in Jeep brand showrooms across the United Arab Emirates. These tactical placements transport Jeep brand vehicles from urban showroom environments back to where they belong – the wild – reminding showroom visitors that their next unforgettable adventure into the great outdoors is only one Jeep brand journey away. ‘Nature is in our nature’ follows the recent launch of another graphic print campaign created by Publicis Groupe Middle East, which is also inspired by the Jeep brand grille. Called ‘The Call of Adventure’, it features the Jeep Brand Call of Adventure Font – a new design language made up of the Jeep brand grille’s distinctive dots and dashes. ‘Nature is in our nature’ is now running in the United Arab Emirates, and will roll out in other Jeep brand markets globally in 2022. |