Titolo | The Omo Tag |
Agenzia | TBWA\RAAD |
Campagna | The Omo Tag |
Cliente | Unilever |
Marca | Omo |
Data di Prima Diffusione/Publicazione | 2019 / 1 |
Settore | Detergenti superfici, saponi |
Trama | The OMO Tag is like those you’ll find on all new clothes, but made entirely out of OMO detergent and 100% water-soluble. To reassert the brand's cause of advocating for an active lifestyle, the agency partnered with Lebanon’s biggest sports’ shop and placed the tags on the types of clothes that get the most dirty. Consumers simply had to remove the tag and put it inside their washing machines. It produced enough detergent to wash up to three garments, enabling users to witness OMO’s stain-removing power through an immersive experience. |
Tipo di Media | Case Study |
Lunghezza | |
Chief Creative Officer | Walid Kanaan |
Executive Creative Director | Manuel Bordé |
Executive Creative Director | Fouad Abdel Malak |
Art Director | Oswaldo Sa |
Associate Creative Director | Oswaldo Sa |
Art Director | Pedro Velasquez |
Copywriter | Leonardo Konjedic |
Copywriter | Tarik Frank |
Motion Graphics Designer | Lucas Pimenta |
Account Director | Diana Georges |
Communications Director | Romy Abdelnour |
Head Of Planning | Remie Abdo |
Strategic Planner | Heela Daudzai |
Production support | Christopher Ghorayeb |
Head of Production | Rouba Asmar |
Managing Director | Sagar Mirchandani |
Project Manager | Mickdad Bhojani |
Chemical composition analyst | Fatima Durrain |
Print Technical Specialist | Ankit Bhatia |
Production Unit Director | Saad Khan |
Technical Lead | Marwan Elhussein |