Gino Bernabé
Copywriter at Fahrenheit DDB
Lima, Perú
TitoloCars or Washing Machines
Agenzia
Campagna Gran APAP 2011
Cliente Gran APAP 2011
Marca Gran APAP 2011
Data di Prima Diffusione/Publicazione 2011 / 5
Settore Event/Tradeshow Management
Slogan (Lingua Originale) Chefs are still the best creative in Peru. Let’s do something
Problema  
As is tradition, every year the promotional campaign for the Peruvian Association of Advertising Agencies Festival (Gran APAP Awards) is prepared by the agency awarded as “Agency of the Year” in the previous year’s ceremony.
This time, Y&R has been in charge of carrying out the TV, Radio and Print campaign, which calls on agents in the Peruvian advertising industry to take part by submitting their best work. Under the leit motiv “Chefs are still the best creative in Peru. Let’s do something”, the agency’s proposal intends to motivate Peruvian creatives to top the work performed by Peruvian chefs, who with great skill, creativity and originality have been able to impose their talent and create an awareness of class and quality, thus obtaining international recognition and good publicity for Peru. Made up of seven TV spots, the campaign had the collaboration of renowned Peruvian chefs such as Israel Laura, Iván Kisic, Christian Bravo, Jaime Pesaque, Yakir Sato, Emilio Masías, Jana Escudero, Iván Kisic, Virgilio Martínez and Javier Wong.
Tipo di Media Televisione e Cinema
Executive Creative Director
Head of Art
Copywriter
Copywriter
Copywriter
Art Director
Art Director
Agency Producer
Assistant Agency Producer
Casa di Produzione Abrakadabra
Director
Director
Photographer
Executive Producer

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