Gjensidige Insurance - "The Heist"

Accenture Song DK

Accenture Song DK Copenhagen, Danimarca

1932

Titolo	The Heist
Agenzia	Accenture Song DK
Campagna	Unfortunate Favors
Cliente	Gjensidige Insurance
Marca	Gjensidige Insurance
Data di Prima Diffusione/Publicazione	2020 / 8
Settore	Assicurazioni
Trama	Lack of trust in insurance companies often ends up with customers getting a little embellishment on the story when a claim is reported, which is unnecessary and sometimes even makes things worse
Filosofia	We wanted to tap into that human insight that people offend twist the truth a little bit just to be on the safe side, when they make an insurance claim. Usually this behaviour is provoked by lack of understanding or by some 'friend' who always seem to know better. That is exactly what we wanted to address in the films
Problema	People rarely know how they're covered by their insurance, which offend leave to confusion. A result of that is that people are afraid to say the wrong thing when they make an insurance claim. Usually it turns out, that you're better off telling the truth
Risultato	N/A
Tipo di Media	Televisione
Lunghezza	49 seconds
Creative Director	Kenneth Kaadtmann
Creative Director	Søren Grønborg
Art Director	Nanna Gjerstrup
Director	Peter Harton
Chief Agency Producer	Cille Silverwood-Cope
Direttore della fotografia	Lasse Frank
Editor	Anders Jon
Sound Designer	Ole Krogstad