Titolo | Tunnel 3 |
Agenzia | HooperNagel |
Campagna | Tunnel |
Cliente | Christchurch Women's Refuge |
Marca | Christchurch Women's Refuge |
Posted | Febbraio 2011 |
Settore | Anti-Domestic Violence, Sexual Abuse |
Slogan | The light at the end of this tunnel |
Trama | Christchurch Women's Refuge needed a campaign to show how their safe houses are a way out of violence. HooperNagel solution? We created tunnels made out of quotes taken from actual domestic violent cases. Then we showed that Christchurch Women's Refuge are the light at the end of this tunnel (a way out). |
Tipo di Media | Stampa e stampati |
Creative Director | Jonathan Horner |
Art Director | Henry Billington |
Art Director | Jonathan Horner |
Copywriter | Stefan Tarr |
Typographer | Henrietta Harris |
Typographer | Jo Tronc |