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Luisa Kracht
Luisa Kracht
Director at D
Buenos Aires, Argentina
Modifica
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TitoloAndes Friends Recovery 2 (Spanish)
Agenzia
Campagna Andes Friend Recovery (AFR)
Cliente AB Inbev
Marca Andes
Data di Prima Diffusione/Publicazione 2010 / 10
Settore Birre
Trama How does it work?1.     Your friends go to a bar and sit at the Andes Friend Recovery table.2.    They ask for a password which is sent to you via an SMS, while you fulfil your boyfriend duties.3.    Wherever you are you have to log in to the AFR page and use the webcam to map your face.4.    Then you appear at the bar, via the Andes Friend Recovery robot.
Filosofia Following the huge success of the Andes “Teletransporter” in 2009, the No. 1 beer from the Andean region of Argentina has launched ANDES FRIEND RECOVERY (AFR).
AFR is a cutting-edge robot with human features, which was installed in the main bars of Mendoza.  The AFR enables men to be present at the bar with friends without neglecting their duties as boyfriends; because at the same time, they are with their girlfriends somewhere else.
The campaign was launched on traditional media; TV, OOH and Radio
Risultato The AFR was installed in the most important bars of the Mendoza, during October and November 2010. During that time, the website http://andesfriendrecovery.com received over 2 million visits, 5000 of which were "recovered" friends.
Tipo di Media Case Study
Account Manager
Account Manager
Agency Producer
Agency Producer
Agency Producer
Creative Team
Creative Team
Creative Director
Executive Creative Director
Executive Creative Director
Advertising Manager
Advertising Manager
Advertising Manager
Sound Design Company
Casa di Produzione Pickle
Direttore della fotografia
Executive Producer
Director
Director Nico & Martin
Casa di Produzione
AFRecovery Installation Sake Integrated Company

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