Sölden - "Save me "

Serviceplan Group

Serviceplan Group Munich, Germania

9596

Titolo	Save me
Agenzia	Serviceplan Group
Campagna	Save me - the ski pass that saves lives
Cliente	Ötztal Tourism
Marca	Sölden
Data di Prima Diffusione/Publicazione	2015 / 12
Settore	Turismo
Filosofia	The first ski pass with a built-in positioning chip. With this every skier in the ski resort Sölden is automatically locatable. After an avalanche a radio signal is immediately being sent out. The reflector in the pass returns it. And the mountain rescue can then pinpoint the victim’s exact location. The good thing about Save Me: The reflector is passive, meaning it doesn’t need batteries, so it’s always "on".
Problema	Off-piste skiing and snowboarding are more popular than ever. But also dangerous. Every year more than 5.000 people worldwide are buried by avalanches. During the search for the victims every second counts. Unfortunately, most people buried don’t wear any avalanche emergency equipment. Because it’s expensive and the danger is often underestimated. This makes it extremely hard for the mountain rescue to find and recover them in time.
Tipo di Media	Ambient
Lunghezza	98 seconds
Più informazioni	savemepass.com
Executive Creative Director	Matthias Harbeck
Executive Creative Director	Christian Gosch
Copywriter	Vladislaus Tyszkiewicz
Copywriter	Lucas Müller
Art Director	Sandra Willibald
Art Director	Alexander Budau
Creative Director	Franz Röppischer
Creative Director	Lorenz Langgartner
Creative Director	Sandra Loibl
Chief Creative Officer	Alexander Schill