| Titolo | Behind the Scenes... |
| Agenzia | McCann Worldgroup |
| Campagna | Nature Valley Trail View |
| Cliente | General Mills |
| Marca | Nature Valley |
| Posted | Marzo 2012 |
| Settore | Alimentari |
| Tipo di Media | Case Study |
| Chief Creative Officer | Linus Karlsson |
| Executive Creative Director | Andreas Dahlqvist |
| Executive Creative Director | Leslie Sims |
| Creative Director | Mat Bisher |
| Creative Director | Jason Schmall |
| Executive Integrated Producer | Catherine Eve Patterson |
| Senior Integrated Producer | Geoffrey Guinta |
| Casa di Produzione | InTheMo |
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