Titolo | HODL explained by Kristian Nairn) |
Agenzia | BBR Saatchi & Saatchi |
Campagna | HODL |
Cliente | eToro |
Marca | eToro.com |
Data di Prima Diffusione/Publicazione | 2018 / 10 |
Settore | Online Financial Service |
Trama | Whoever is a Game of Thrones fan, is no doubt familiar with the bulky and enigmatic character of HODOR who throughout the show’s seasons carries Bran on his back while uttering only a single word: ‘HODL’. A word which has sparked many memes and which according to eToro’s latest global campaign is a gross misappropriation. HODL which for many people has become shorthand for ‘hold-the-door’ refers for cryptocurrency fans and other people in the know to quite something else: the act of holding on to your cryptocurrency rather than selling it. So in an attempt to familiarize people with the world of finances, cryptocurrency and online social trading, |
Tipo di Media | Web Film |
Lunghezza | |
Chairman | Yossi Lubaton |
Chief Executive Officer (CEO) | Yossi Lubaton |
Chief Executive Officer (CEO) | Ben Muskal |
Chief Creative Officer | Idan Regev |
Chief Operating Officer (COO) | Dorit Gvili |
Creative Director | Naor Itzhak |
Copywriter | Omri Tzidon |
Art Director | Shani Sofer |
Art Director | Anahi Raveh |
Digital Producer | Tali Sasson |
VP of Client Services | Noa Sharf |
Account Supervisor | Shirley Konka |
Account Executive | Nitzan Cohen Fingerov |
Account Executive | Mor Lewit |
VP, Director of Strategic Planning | Yossi Baruch |
Strategic Planning Director | Lora Goichman |
Media Planner | Ronit Shekel |
Account Planner | Eva Hasson |
Director | Rani Carmell |
Producer | Ariel Pridan |
Marketing Operations Manager | Avital Sobol |
Advertising Manager | Yoni Assia |
Advertising Manager | Shlomi Dubish |
Advertising Manager | Mor Barkai |