Xbox - "Therapeutic Play"

McCann London

McCann London London, Regno Unito

Premi

7170

Marca: Xbox
Paese: Regno Unito

Cliente: Microsoft

Titolo	Therapeutic Play
Brief	The charity Gamers Outreach partnered with Xbox to create ‘Therapeutic Play’, a reinvention of gaming as a tool to help aid recovery for children in hospitals. It was all made possible by an innovation – part console, part hospital equipment – that made gaming in the medical environment a reality, and one that was impossible for regular consoles to achieve due to cost and hygiene. The kart, powered by Xbox, was specially designed for the hospital setting, with medical-grade materials for sanitation, ergonomic trays for hospital devices, swivel wheels to transport around the wards and a shape that would work with other hospital furniture. Suddenly, gaming became not just a bit of fun, but part of the recovery process, aiding children’s mental health through connecting with others in similar situations, and playing a part in their physical recovery by keeping them engrossed as medical staff treated them.
Agenzia	McCann London
Campagna	Therapeutic Play
Cliente	Microsoft
Marca	Xbox
Posted	Novembre 2022
Settore	Consolles per Video Games
Trama	Gaming gives everyone a way to escape, but some people have more to escape than others. Children who spend long periods in hospital can feel not just isolated, but their conditions can actively worsen due to the trauma and anxiety that the hospital environment can cause. The objective was to help these children thrive in the toughest of circumstances.
Tipo di Media	Case Study
Production	Hungry Man
Post Produzione	Company3
Post Produzione	Native Music
Chief Creative Officer	Rob Doubal
Chief Creative Officer	Laurence Thomson
Executive Creative Director	Jamie Mietz
Executive Creative Director	Sanjiv Mistry
Creative Director	William Cottam
Creative Director	James Crosby
Chief Client Officer	Jessica Tamsedge
Global Business Lead	Sailesh Jani
Business Director	Melanie Vickers
Business Director	Oscar Flintoft
Account Director	May Sinlapa
Account Director	Katie Hawker
Account Associate	Sophie Toy
Project Manager	Clare Prager
Project Manager	Georgia Wettenhall
Project Manager	Vicki Lam
Project Manager	Nora Weber
Strategy Director	JJ Bender
Chief Production Officer	Ben Clark
Executive Producer	Alec Christie
Senior Producer	Doug Wade
Post Produzione	Alex Blowers
Editor	Xavier Perkins
Sound Designer	Gurdeep Singh
Mix	Gurdeep Singh
Editor	Andy Williams
Business Affairs	Monique Naraina
Colorist	Yoomin Lee
Casa di Produzione	Hungry Man