Israel AIDS Task Force - "Get Tested (Board)"

Y&R Israel

Y&R Israel Tel Aviv, Israele

7402

Titolo	Get Tested (Board)
Agenzia	Y&R Israel
Campagna	Get Tested Project
Cliente	Israel AIDS Task Force
Marca	Israel AIDS Task Force
Data di Prima Diffusione/Publicazione	2010 / 12
Settore	Istituzioni/Associazioni
Slogan	Take an HIV test and know your status. Get Tested
Trama	Live HIV tests were taken by the country's top radio broadcasting personalities to promote the message: Take an HIV test and know your status. Get Tested Results were given within half an hour - all of which where broadcast live as well (everyone tested negative). During the promotion, the public was invited to the stations and to public centers to take their own tests. Apart from the LIVE testing during the entire day radio stations broadcasted items, interviews and spots about the importance of HIV testing.
Filosofia	To mark World Aids Day and raise awareness, all radio stations in the country launched the "Get Tested" Project for the Israel Aids Task Force.Take an HIV test and know your status. Get Tested
Tipo di Media	Case Study
Chief Creative Officer	Gideon Amichay
Executive Creative Director	Tzur Golan
Creative Director	Amit Gal
Art Director	Shirley Eva Bahar
Copywriter	Orit Bar-Niv
Executive Client Director	Adam Polachek
Account Supervisor	Shiran Chen Barazani
Account Executive	Inbal Stern
Account Planner	Yoni Lahav