| Titolo | Getting Old 5 |
| Agenzia | Jung von Matt / Spree |
| Campagna | Getting Old |
| Cliente | Deutscher Sparkassen - und Giroverband |
| Marca | Deutscher Sparkassen - und Giroverband |
| Data di Prima Diffusione/Publicazione | 2018 / 2 |
| Settore | Finanza/Assicurazioni |
| Filosofia | Young people don’t care about their pension plans. And when they do it, it’s often too late. Sparkasse, Germany’s Public Bank, wants to make the thirty-somethings become aware of that – by showing them that there are a lot of opportunities in everyday life to realize that you are not as young as you might think. And that it’s high time to go to Sparkasse an make a pension plan. |
| Tipo di Media | Stampa e stampati |
| Executive Creative Director | Till Eckel |
| Creative Director | Johannes Hicks |
| Creative Director | Florian Schwalme |
| Art Director | Benjamin Mohr |
| Illustrator | Benjamin Mohr |
| Copywriter | Stefan Sohlau |
| Copywriter | Julia Lackermayer |
| Copywriter | Aline Mathieu |
| Project Manager | Carolin Spahn |
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