| Titolo | The Perfect Life |
| Agenzia | King James |
| Campagna | The Perfect Life |
| Cliente | Sanlam |
| Marca | Sanlam |
| Data di Prima Diffusione/Publicazione | 2016 / 10 |
| Settore | Assicurazioni |
| Filosofia | Three people where offered their perfect life but turned it down. First, we created an online calculator that showed you the salary you will have when you retire based on your retirement savings in today’s money, the Retirement Salary. If the amount was significantly less than you current salary, you knew you had a problem and have the time to fix it. To launch it we came up with an interesting way to help people to imagine their retirement in the present day. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Creative Director | Cameron Watson |
| Creative Director | Michael Wilson |
| Art Director | Genie Botha |
| Art Director | Ana Rocha |
| Copywriter | Emma Drummond |
| Executive Creative Director | Matt Ross |
| Executive Creative Director | Dan Pinch |
More Work
SEE ALLConversations with Yourself
- MARCA:
- Sanlam
- AGENZIA:
- King James
Lives of Grace
- MARCA:
- Sanlam
- AGENZIA:
- King James
What I`d Rather Do
- MARCA:
- Santam
- AGENZIA:
- King James
Nomfundo and her sons
- MARCA:
- Sanlam
- AGENZIA:
- King James
Mna Nam | Sanlam National Savings Month
- MARCA:
- Sanlam
- AGENZIA:
- King James
Not That Newlands
- MARCA:
- Newlands Spring
- AGENZIA:
- King James
2 Minute Shower Songs
- MARCA:
- Sanlam
- AGENZIA:
- King James
Metro Police Ride-Along
- MARCA:
- City of Cape Town
- AGENZIA:
- King James
Kulula.com
- MARCA:
- Kulula.com
- AGENZIA:
- King James