| Titolo | Love & Friendship Are Immune To Breast Cancer |
| Agenzia | Grey Possible |
| Campagna | 10 years - Pink Ribbon Magazine |
| Cliente | Pink Ribbon Inc. |
| Marca | Pink Ribbon Magazine |
| Data di Prima Diffusione/Publicazione | 2010 / 10 |
| Settore | Giornali, Libri, Periodici |
| Slogan | Together wer're stronger |
| Trama | Pink Ribbon Magazine has one advantage compared to other magazines: it is also a charity. And that is the main purchase motivation for women. They don't just buy the magazine for its content, but more importantly because they want to support the fight against breast cancer. Therefore each year the challenge for the campaign is to touch a nerve with women and awaken their sympathy for the breast cancer charity so that they buy the magazine. |
| Tipo di Media | Stampa e stampati |
| Creative Director | Seyoan Vela |
| Creative Director | Colin Lamberton |
| Art Director | Phoebe Dawson |
| Copywriter | Peter van den Heuvel |
| Account Manager | Catherine Dijkstra |
| Digital Director | Oscar Asmoarp |
| Digital Producer | Tim Sadjak |
More Work
SEE ALLIt's Not a Sign I Almost Died, it's a Sign I Survived
- MARCA:
- Pink Ribbon Magazine
- AGENZIA:
- Grey Possible
Together We're Stronger
- MARCA:
- Pink Ribbon Magazine
- AGENZIA:
- Grey Possible
Despite My Loss I've Won
- MARCA:
- Pink Ribbon Magazine
- AGENZIA:
- Grey Possible
The Fight Against Breast Cancer Made Me Stronger
- MARCA:
- Pink Ribbon Magazine
- AGENZIA:
- Grey Possible
Woman Create More Than Even Breast Cancer Can Destroy
- MARCA:
- Pink Ribbon Magazine
- AGENZIA:
- Grey Possible
10 Years Later, Alive & Kicking
- MARCA:
- Pink Ribbon Magazine
- AGENZIA:
- Grey Possible