Orange - "Orange's Follow Me "

Publicis Conseil

Publicis Conseil Paris, Francia

10192

Marca: Orange
Paese: Francia

Cliente: Orange

Titolo	Orange's Follow Me
Agenzia	Publicis Conseil
Campagna	Orange's Follow Me
Cliente	Orange
Marca	Orange
Data di Prima Diffusione/Publicazione	2018 / 1
Settore	Internet Service Providers
Filosofia	Orange International's new campaign talks about the power of its network in Africa, in order to differentiate and raise brand preference in a market that is characterised by a wide and versatile user base. The campaign developed by Publicis Conseil shows how young Africans, who are permanently sharing and connecting to each other, live faster and more intensely thanks to the power of the Orange network. The film shows the urban journey of a young guy who captures and instantly shares online the African talents he meets along the course of his journey. The Orange very high broadband network brings him a great surprise: thanks to the reliability and the power of the network, the potential of those young talents is amplified beyond his imagination and our young man unknowingly becomes a famous influencer in only a matter of hours. This campaign is a true ode to today’s young African talents, who are influencing tomorrow’s trends, on the African continent, and beyond. This campaign is Pan-African, and also supported in print.
Tipo di Media	Televisione e Cinema
Lunghezza	45 seconds
Brand	Jean-François Rodriguez
Brand	Elena Cabrero
Brand	Alexis Berger
Brand	Charlie Lévêque
Brand	Sekou Bah
Brand	Patricia Gauroy
Brand	Nafissatou Dia
Strategic Planner	Libby Little
Strategic Planner	Etienne Averseng
Sound Producer	Joël Tessonneau
Photographer	Charles Mamarot
Legal Counsel	Dimitri Ginestou
Executive Creative Director	Elie Trotignon
Creative Director	Hervé Riffaut
Business Affairs	Carl Nilsson
Art Director	Delphine Bojago
Art Director	Olivier Gamblin
Account Manager	Sandrine Courtois
Account Manager	Jeanne Lemarchand
Account Manager	Anna Mignotte
Account Management	Cécile Lejeune
Account Management	Ladislas Baranowski
Post Production House	Mikros Image
Post Production House	Big
Casa di Produzione	Big
Producer	Pierre Marcus
Producer	Florent Villiers
Line Producer	Hélène de Rosnay
Direttore della fotografia	Carl Nilsson