Instituto Identidades do Brasil (ID_BR) - "Black Salary Friday"

Leo Burnett Tailor Made

Leo Burnett Tailor Made São Paulo, Brasile

Premi

5828

Questo spot fa parte della collezione ACT Responsible

Marca: Instituto Identidades do Brasil (ID_BR)
Paese: Brasile

Cliente: Instituto Identidades do Brasil (ID_BR)

Titolo	Black Salary Friday
Agenzia	Leo Burnett Tailor Made
Campagna	Black Salary Friday
Cliente	Instituto Identidades do Brasil (ID_BR)
Marca	Instituto Identidades do Brasil (ID_BR)
Data di Prima Diffusione/Publicazione	2019
Settore	Enti/Istituzioni/Organizzazioni no-profit
Filosofia	In Brazil, black worker’s salary is 47% lower than white ones. The Black Awareness Day and Black Friday happen in the same week. How to draw attention to racial equality when everybody is thinking about discounts? ID_BR (Brazil’s Identities Institute), a NGO for black rights, launched the Black Salary Friday campaign. A fictitious promotion offering a 47% discount when hiring a black person. We spread banners and videos announcing the sale. By clicking the offer, people discover how bad is the situation of black workers in Brazil.
Tipo di Media	Interattivo
Lunghezza	121 seconds
Copywriter	Fabio Nagano
Copywriter	Filipe Medici
Copywriter	Renato Ramalho
Copywriter	Rafael Fagundes
Agency Production Director	Maria Fernanda Moura
Agency Producer	Carol Araujo
Editor	Matheus Basilio
Account Lead	Fabio Brito
Account Executive	Caio Rosario
Media Vice President	Andrea Hirata
Planning	Tiago Lara
Digital Project Lead	Denis Gustavo
Digital Project Manager	Pedro Rais
Digital Planner	Katia Rosa
Content Director	Andreza Aguiar
Client	Luana Genot
Audio Production Company	S de Samba
Chief Creative Officer	Marcelo Reis
Creative Vice President	Wilson Mateos
Art Director	André Rival
Art Director	Claudio Junior
Art Director	Marcela Jardini
Art Director	Breno Ribeiro
Production Company	S de Samba