| Titolo | Monsters |
| Agenzia | Havas Oy Helsinki |
| Campagna | Fragile Childhood - Monsters |
| Cliente | Lasinen Lapsuus |
| Marca | The Fragile Childhood |
| Data di Prima Diffusione/Publicazione | 2012 |
| Settore | Anti-Drug/Alcohol/Tobacco Message |
| Slogan | Speak out to helps us change the way we behave. |
| Trama | The Fragile Childhood campaign activities began in 1986 and today it is an established campaign in Finland. The goal is to help children who suffer from parental alcohol misuse. The brief was to promote discussion about responsible parental alcohol use in society. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Director | Mikko Lehtinen |
| Executive Producer | Petteri Lehtinen |
| Casa di Produzione | Sauna@Grilli Films |
| Project Manager | Muusa Salminen |
| Account Director | Nina Myllyharju |
| Copywriter | Annu Terho |
| Creative / Art Direction | Marko Vuorensola |
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