Foot Locker - "Play My Tweet"

BBDO New York

BBDO New York New York, Stati Uniti

21662

Titolo	Play My Tweet
Agenzia	BBDO New York
Campagna	Play My Tweet
Cliente	Foot Locker
Marca	Foot Locker
Posted	Aprile 2016
Settore	Varie
Trama	NBA superstar James Harden was put through his paces by Foot Locker in an event that pitched his shooting skills against the Twittersphere. Fans were invited to tweet quirky challenges; these were printed on balls which were then handed to James. If he missed the hoop, he had to take the challenge. Which was how he ended up snapping a selfie with a camel, and riding a tricycle while eating ice cream and wearing a clown nose. The results were edited into short films and posted in real time. The event generated over 120 million impressions on Twitter.
Tipo di Media	Altre
Lunghezza	79 seconds
Editing Company	MacKenzie Cutler
Chief Creative Officer	David Lubars
Chief Creative Officer	Greg Hahn
Executive Creative Director	Chris Beresford-Hill
Executive Creative Director	Dan Lucey
Art Director	Martins Zelcs
Copywriter	Bryan Stokely
Director of Integrated Production	David Rolfe
Associate Director of Digital Production	Joe Croson
Event	Olivia Boutcher
Interactive producer	Eric Bloom
Project Manager	Michael Gentile
Account Manager	Troy Tarwater
Account Manager	Janelle Van Wonderen
Account Manager	Nick Robbins
Account Manager	Samuel Henderson
Digital Strategist	Rhys Hillman
Casa di Produzione	The Kitchen
Director	Law Chen
Direttore della fotografia	Jon Chen
Executive Producer	Renee Haar
Line Producer	Jonathan Hsu
Event	Keith Vogelsong
Editor	Nick Divers
Executive Producer	Sasha Hirschfeld
Music	Cameron Thompkins