Samsung Galaxy Z - "The Mexican Standoff"

Leo Burnett Israel

Leo Burnett Israel Bnei Brak, Israele

6517

Titolo	The Mexican Standoff
Agenzia	Leo Burnett Israel
Campagna	The Mexican Standoff
Cliente	Samsung
Marca	Samsung Galaxy Z
Data di Prima Diffusione/Publicazione	2021 / 9
Settore	Telefoni cellulari e cercapersone
Trama	The commercial, which is set by the pool of a Mexican hacienda, features a young woman and a man holding a virtual match of features between their new flip & fold phones. The onlookers are wooed by the phones abilities while an old Mexican referee has a hard time deliberating which of the two have won the standoff – as far as we know the jury is still out.
Filosofia	You create a standoff between the two – a match of features if you will, that will ultimately be determined at the point of sale, by which of the two phones consumers buy.
Problema	Samsung recently launched the new Flip and Fold Galaxy Z mobile phone series. Two innovative phones with a killer design. So how do you communicate to consumers simultaneously about two phones that are equally great without giving one model preference over the other?
Tipo di Media	Televisione
Lunghezza	41 seconds
Chief Executive Officer (CEO)	Yossi Lubaton
Chief Creative Officer	Ami Alush
Creative Director	Oren Ben Naim
Creative Team	Hezkush Yeshurun
Creative Team	Olga Vorobieva
Creative Team	Meital Miler
Creative Team	Achiya Darshan
Agency Producer	Menny Zarhia
Chief Executive Officer (CEO)	Ori Gal
	Yonatan Regev
Account Supervisor	Efrat Gelfand
Account Manager	Alon Osherov
Marcom Director	Eva Hasson
Director	Eran (Shushu) Spanier