| Titolo | Sweet Chilli Fiesta |
| Agenzia | Leo Burnett |
| Campagna | My Burger Promotion |
| Cliente | McDonald's |
| Marca | McDonald's |
| Data di Prima Diffusione/Publicazione | 2014 / 10 |
| Settore | Ristoranti e Fast Food |
| Trama | The documentary-style TV campaign interviews people that got close, but not close enough to being a ‘My Burger’ winner. With one couple having an identical flavour combination to the winner but forgetting to enter their burger, and another couple having an identical flavour combination, bar one or two ingredients. Each of the couples interviewed, one per week, feel robbed of not being one of the five ‘My Burger’ winners. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Casa di Produzione | Biscuit Filmworks UK |
| Post Produzione | MPC LDN |
| Audio Post Production | 750mph |
| Copywriter | Phil Deacon |
| Copywriter | Caroline Rawlings |
| Art Director | Phil Deacon |
| Art Director | Caroline Rawlings |
| Creative Director | Matt Lee |
| Creative Director | Peter Heyes |
| Executive Creative Director | Justin Tindall |
| Account Planner | Caroline Baron |
| Media Agency | OMD UK |
| Media Planner | Faye Gilman |
| Director | Tony Barry |
| Production Company Producer | Jess Ensor |
| Editor | Sam Sneade |
| Editing Company | Speade |
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