| Titolo | Sextortion Ed Video |
| Agenzia | No Fixed Address |
| Campagna | Don't Get Sextorted, Send a Naked Mole Rat |
| Cliente | The Canadian Centre for Child Protection |
| Marca | The Canadian Centre for Child Protection |
| Data di Prima Diffusione/Publicazione | 2017 / 5 |
| Settore | Anti-Domestic Violence, Sexual Abuse |
| Slogan | Don't Get Sextorted, Send a Naked Mole Rat |
| Filosofia | The Don’t Get Sextorted, Send a Naked Mole Rat campaign breaks down communication barriers with a character that uses humour and innuendo to appeal to teenage boys; capture their attention; and make it easier to talk about sextortion. The naked mole rat character is also portrayed in memes that can be sent as a prankster-style alternative, to those asking for nudes online. It gives boys an easy “way out” of a potential sextortion situation. |
| Tipo di Media | Stampa e stampati |
| Creative Director | Shawn James |
| Creative Director | Dhaval Bhatt |
| Art Director | Daniela Angelucci |
| Art Director | Randy DeMelo |
| Art Director | Shawn James |
| Copywriter | Andrew Rizzi |
| Copywriter | Cole Rosenberg |
| Copywriter | Dhaval Bhatt |
| Producer | Brie Gowans |
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