Marabou - "Black"

Forsman & Bodenfors Göteborg

Forsman & Bodenfors Göteborg Göteborg, Svezia

9621

Marca: Marabou
Paese: Svezia

Cliente: Mondelez International

Titolo	Black
Agenzia	Forsman & Bodenfors Göteborg
Campagna	Black
Cliente	Mondelez International
Marca	Marabou
Data di Prima Diffusione/Publicazione	2013 / 3
Settore	Cioccolata
Trama	Marabou is Swedens most beloved chocolate brand. They were going to re-launch Black, a tablet with liquorice. At the same time Tommy Nilsson, the Michael Bolton of Sweden, was about to release his first new single in seven years. So we thought, why don’t they make a comeback together? We got Tommy Nilsson to change his name to Black. Together with a heavy metal makeover we made him into a completely different character than the ballad singer that he is. But it was of course, all a stunt. The result? Debates on all major TV, radio and podcast shows and 300 newspaper articles. It even made the frontpage in Sweden's largest newspaper Aftonbladet. The stunt also became the 8th trending topic in the world on Twitter, and became one of Marabous most successful new launches ever.
Risultato	Debates on all major TV, radio and podcast shows and 300 newspaper articles. It even made the frontpage in Sweden's largest newspaper Aftonbladet. The stunt also became the 8th trending topic in the world on Twitter, and became one of Marabous most successful new launches ever.
Tipo di Media	Relazioni Pubbliche
Lunghezza	140 seconds
Più informazioni	http://www.fb.se/work/marabou/black
Copywriter	Leo Magnusson
Copywriter	David Lundgren
Art Director	Karl Risenfors
Account Director	Susanna Fagring
Account Manager	Ewa Edlund
Agency Producer	Asa Hammar
Agency Producer	Peter Gaudiano
Account Planner	Tobias Nordström
Casa di Produzione	Lucky Punk
Casa di Produzione	F&B Factory
Director	Mini Gemol
Producer	Jim Elfving
Producer	Karin Skoog