Samsung Galaxy S9 - "Callao Domination "

Cheil España

Cheil España Alcobendas, Spagna

2784

Titolo	Callao Domination
Agenzia	Cheil España
Campagna	Callao Domination
Cliente	Samsung
Marca	Samsung Galaxy S9
Posted	Novembre 2018
Settore	Telefoni cellulari e cercapersone
Trama	S9 Super Slow-mo Parkour is the largest DOOH action ever made in Spain. An impressive visual effect in which several freerunners jump between screens and do slow-motion pirouettes on the 9 digital billboards in the square.For the filming, a stage of more than 23 meters wide and 12 meters high was built – proportionate to the dimensions of Callao’s screens. This ensured that the freerunners’ slow-motion movements would fit perfectly on the campaign’s 9 screens.An action that uses the digital billboards in a way never before seen in this square. Thanks to the immersive experience and the visual power of slow motion, it captured the attention of all those who passed by.
Problema	Samsung Galaxy S9 is a smartphone lunched in 2018 with a Super Slow-Mo Camara integrated.
Tipo di Media	Case Study
Creative Director	Joaquin Espagnol
Creative Director	Jaime Trápaga.
Copywriter	Elenita Hernandez
Copywriter	Rodrigo Dominguez
Art Director	Elenita Hernandez
Art Director	Rodrigo Domingez
Casa di Produzione	Landia Brasil
Director	MAXI BLANCO
Production Company Producer	Nico Cabuche
Agency Producer	Sergio Huertas
Agency Producer	Carlos Montiel