Women In Film - "Board"

Saatchi & Saatchi NY

Saatchi & Saatchi NY New York, Stati Uniti

2183

Questo spot fa parte della collezione ACT Responsible

Marca: Women In Film
Paese: Stati Uniti

Cliente: Women In Film

Titolo	Board
Agenzia	Saatchi & Saatchi NY
Campagna	For Your Consideration
Cliente	Women In Film
Marca	Women In Film
Data di Prima Diffusione/Publicazione	2021 / 4
Settore	TV Production
Slogan	#HireHerBack
Trama	How Women in Film hijacked Hollywood’s favorite promotion tactic to raise awareness for hiring inequality after a recession and make sure women are considered for work. After a recession men are almost two times more likely to be rehired than women. Women in Film, an organization dedicated to advocating for women in the screen industries, wanted to make sure the recession resulting from Covid-19 didn’t create significant setbacks for women in Hollywood. To get women considered for work, Women in Film hijacked Hollywood’s favorite promotion tactic by creating a For Your Consideration campaign. For Your Consideration campaigns are how Hollywood normally promotes movies for awards but we used it to promote women: not for an award, for a job. We created For Your Consideration ads for over 30 female film professionals, using recommendations from celebrities they’d worked with like Spike Lee, Aubrey Plaza and Sir Patrick Stewart. Then, we put them everywhere a Hollywood studio’s For Your Consideration campaign would appear—on billboards all over Los Angeles and on top industry websites and social, where studio execs were sure to see it.
Tipo di Media	Case Study
Chief Creative Officer	Daniel Lobatón Morey
Producer	Danielle Hallack
Digital Director	Melissa Hochman
Creative Director	Liz Harrison
Art Director	Katie Schikowski
Art Director	Preethi Balakrishnan
Copywriter	Kelsey Boylan
Designer	Carlos Velasco
Strategic Planning Director	Hyomin Kang
Art Producer	Amy Salzman