California Lottery - "Hot Air Balloon"

David&Goliath

David&Goliath El Segundo, Stati Uniti

8356

Marca: California Lottery
Paese: Stati Uniti

Cliente: California Lottery

Titolo	Hot Air Balloon
Agenzia	David&Goliath
Campagna	Monopoly Millionaires' Club
Cliente	California Lottery
Marca	California Lottery
Posted	Ottobre 2014
Settore	Varie
Slogan	Making More and More Millionaires
Trama	David&Goliath partnered with Scientific Games (MDI) for a national Lottery project on October 20 to launch the new MONOPOLY MILLIONAIRES’ CLUB game. This new game changes the structure of the typical Lottery jackpot, by awarding multiple millionaires per draw after the initial jackpot is won. The marketing effort behind the game launches this week with a :30 spot called “Hot Air Balloon.” The work will be airing initially in 23 states and is expected to expand to 32 states by 2015. The campaign includes radio, digital banners, OOH and a :60/:30 TV spot called “Hot Air Balloon,” in which the iconic Monopoly top hat is used to symbolize membership in the MONOPOLY MILLIONAIRES’ CLUB — a Club where one becomes two, two becomes five, and five becomes fifty. With this new game, more and more people are becoming millionaires, thus the campaign tagline “Making More and More Millionaires.” The TV spot features Jimmy Durante’s famous track “Make Someone Happy." David&Goliath began working with Scientific Games as a result of its work as AOR for the CA Lottery since 2010. This is the first time that all Lottery jurisdictions have opted to run one, national campaign as opposed to their own local marketing efforts for a specific game.
Tipo di Media	Televisione
Lunghezza	60 seconds
Colonna sonora	"Make Someone Happy" by Jimmy Durante
Casa di Produzione	Bob Industries
Chief Creative Officer	Colin Jeffery
Creative Director	Mark Monteiro
Associate Art Director	Greg Buri
Copywriter	Greg Buri
Associate Creative Director	Basil Douglas Cowieson
Art Director	Basil Douglas Cowieson
Art Director	Allen Yu
Director	Kim Geldenhuys
Direttore della fotografia	Eric Treml
Editing Company	Spinach
Sound Design Company	Lime Studios
Set Designer	Method Studios