Titolo | Park |
Agenzia | Goodby Silverstein & Partners |
Campagna | Are You My Grandma? |
Cliente | Frito Lay |
Marca | Grandma's Cookies |
Data di Prima Diffusione/Publicazione | 2016 / 4 |
Settore | Biscotti, Pane e sostitutivi |
Trama | “Are you my Grandma?” That’s the prevailing question for Goodby Silverstein & Partners new ad campaign for Grandma’s cookies. You see, GRANDMA’S Cookies are fortunate to have the best name a cookie could hope for (with the exception of the grandma picture on the package). However, they’ve never done anything to connect its brand to the nostalgia, warmth and coziness that grandmas make us feel. After 100 years of making cookies, we thought it was high time they did. In each spot of the “Are You My Grandma?” campaign, someone is eating a GRANDMA’S cookie—a cookie that smells so delicious and nostalgic and looks so homemade that an onlooker becomes convinced that this person must be their grandma. Like, their actual grandma. And absolutely nothing will convince them otherwise. |
Tipo di Media | Televisione |
Lunghezza | |
Chairman | Jeff Goodby |
Chairman | Rich Silverstein |
Executive Creative Director | Margaret Johnson |
Creative Director | Jon Wolanske |
Art Director | Sean Farrell |
Copywriter | Colin Nissan |
Executive Producer | Hilary Coate |
Production Company Producer | Conor Duignan |
Account Director | Brian McPherson |
Account Director | Meredith Williams |
Account Manager | Lisa Kourakos |
Account Manager | Levi Russell |
Strategist | Ralph Paone |
Casa di Produzione | Hungry Man |
Director | Dave Laden |
Executive Producer | Kevin Byrne |
Executive Producer | Dan Duffy |
Production Company Producer | Caleb Dewart |
Editing Company | HutchCo |
Editor | Jimmy Hutchins |
Editor | Patrick O |
Executive Producer | Jane Hutchins |
Telecine | HutchCo |
Colorist | Jonny McPheeters |
Special Effects / VFX | HutchCo |
Flame Artist | Austin Hickman-Fain |
Music Composer | Derek Feichter |
Music Composer | Brandon Feichter |
Sound Design Company | One Union |
Sound Design Company | Eben Carr |
Production Company Producer | Lauren Mask |