Global Creative Director (Brands)
at
Saatchi & Saatchi Brussels, Bruxelles
Zürich, Svizzera
| Titolo | Samsonite VS Gravity |
| Agenzia | Saatchi & Saatchi Brussels |
| Campagna | Samsonite VERSUS The World |
| Cliente | Samsonite Corp. |
| Marca | Samsonite |
| Posted | Febbraio 2014 |
| Settore | Luggage & Traveling bags |
| Trama | Samsonite VERSUS Gravity emphasises the outstanding 'shock impact performance' of the suitcases in the Cosmolite range when dropped from a 15 meter height into a luggage cart. The Samsonite best-seller proves to be victorious thanks to the impact-resistant Curv® material that forms the shell of the case. Further reinforcing its durability, the suitcase also proves to be resilient and remain undamaged when a 300kg luggage cart is dropped on it. |
| Tipo di Media | Web Film |
| Lunghezza | |
| Account Manager | Jonathan Moerkens |
| Creative Director | Jan Teulingkx |
| Creative Director | Alexander Cha'ban |
| Art Director | Arnold Hovaert |
| Copywriter | Damien Veys |
| Casa di Produzione | Caviar |
| Director | Tom Willems |
| Art Buyer | Gaëlle Haesaert |
| Executive Communications Director | Edouard WATTEL |
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