Tetra pak - "Raw Materials"

Philipp und Keuntje GmbH

Philipp und Keuntje GmbH Hamburg, Germania

Premi

13425

Questo spot fa parte della collezione ACT Responsible

Marca: Tetra pak
Paese: Germania

Cliente: Tetra Pak International S.A.

Titolo	Raw Materials
Agenzia	Philipp und Keuntje GmbH
Campagna	Raw Materials - Tetrapak
Cliente	Tetra Pak International S.A.
Marca	Tetra pak
Posted	Dicembre 2009
Settore	Industria Manufatturiera
Filosofia	CONCEPT An unusual spokesperson, a rabbit called Bob, explains how Tetra Pak drinks cartons are environmentally friendly. He uses a humorous approach to describe the advantages of sustainable raw materials using, as examples, grain, wool and Tetra Pak cartons, which are produced from wood and therefore make a significant contribution to protecting the environment. The logical message is: its only got a future if itll grow back. COMMUNICATION MEDIUM A hybrid animation commercial. Carefully handcrafted sets were filmed using stop-motion technology and then combined with computer-animated characters. TARGET AUDIENCE End consumers, users of drinks cartons, etc.
Problema	To explain to TV viewers in an entertaining way that Tetra Pak drinks cartons are produced from sustainable raw materials, making them exceptionally environmentally friendly.
Tipo di Media	Televisione
Market	Germania
Advertising Manager	Tanja Kiebert
Advertising Manager	Ludwig Venhaus
Casa di Produzione	Bent Image Lab
Creative Director	Diether Kerner
Creative Director	Jo Marie Farwick
Art Director	Sönke Schmidt
Art Director	Rouven Steiman
Art Director	Kaloyan Yanev
Art Director	Alexander Norvilas
Copywriter	Daniel Hoffmann
Copywriter	René Ewert
Copywriter	Dennis Krumbe
Agency Producer	Axel Leyck
Account Manager	Nina-Sophie Scheller
Account Manager	Steffen Schwab
Director	Rob Shaw
Production Company Producer	Kara Place
Production Company Producer	Ray Di Carlo