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Till Diestel
Till Diestel
Chief Creative officer at Service Plan
Berlin, Germania
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TitoloBee Radio
Agenzia
Campagna Bee Radio
Cliente WWF
Marca WWF Deutschland
Data di Prima Diffusione/Publicazione 2023 / 5
Settore Enti per la difesa dell'ambiente, degli animali
Trama The sound of nature is endangered: For decades, entire populations of wild bees have been disappearing. WWF searched for a way to make their beautiful voices heard. Together with the Federal Institute of Agriculture, we recorded the humming of wild bees and played it back to the Google tool "Hum to Search" – a tool that usually finds songs by the humming of humans. But the bees also found their voices through the Google AI and generated songs that matched the sound of their humming.The tracks selected by the bees, went live on their very own online radio station. With Bee Radio, wild bees generated money for themselves – as the income from ads went directly to the WWF wild bee fund. And they have been busy bees: From humming over 750 songs to working as program directors on Germany’s biggest private radio station. More than 1.2 million minutes were streamed.
Tipo di Media Interattivo
Sound Design Company
Music Production
Global Chief Creative Officer
Art Director
Copywriter
Copywriter
Managing Partner
Creative Director
Executive Creative Director
General Manager
Agency Producer
Producer
Managing Partner
Media Agency
Casa di Produzione
EVP, Creative Officer
Creative Operations Manager
MOTION DESIGN

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