| Titolo | VHI Blue September |
| Agenzia | Publicis Dublin |
| Campagna | VHI Blue September |
| Cliente | VHI Healthcare |
| Marca | VHI Healthcare |
| Data di Prima Diffusione/Publicazione | 2014 / 9 |
| Settore | Istituzioni/Associazioni |
| Trama | Blue September, the men's cancer charity, kicks off its second year advertising in Ireland with a fully integrated and interactive awareness and donation-driving campaign. Centred around a bespoke 'Keepy Uppy' online game, the ads urge the public to 'keep up the fight against menâs cancer' by playing the game, making a donation and challenging friends to do the same through social media. The game itself is at blueseptember.ie and the campaign from Publicis, Dublin is in association with Vhi Healthcare. |
| Tipo di Media | Web Film |
| Lunghezza | |
| Director | Damien O Donnell |
| Creative Director | Ger Roe |
| Art Director | Ger Roe |
| Copywriter | Rachel Carey |
| Producer | Anne Marie Curran |
| Producer | Russell Curran |
| Group Account Director | Geraldine Jones |
| Agency Producer | Niamh Skelly |
| Post Production | Screen Scene |
| Account Manager | Eibhín Mc Loughlin |
| Creative technologist | Shane Casey |
| Account Executive | Ian Hollinshead |
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