Synd. de la presse quot. / Minis. de la Culture - "Wild Boar"

Leo Burnett Paris

Leo Burnett Paris Paris, Francia

Premi

8826

Questo spot fa parte della collezione ACT Responsible

Marca: Synd. de la presse quot. / Minis. de la Culture
Paese: Francia

Cliente: Syndic. de la Presse Quot./Minist. de la Culture

Titolo	Wild Boar
Titolo (Lingua Originale)	Sanglier (anglais)
Agenzia	Leo Burnett Paris
Campagna	My given newspaper - Presse quotidienne / Ministère de la culture et de la communication
Cliente	Syndic. de la Presse Quot./Minist. de la Culture
Marca	Synd. de la presse quot. / Minis. de la Culture
Posted	Gennaio 2010
Prodotto	My given newspaper
Prodotto (Lingua Originale)	Mon journal offert
Settore	Enti/Istituzioni/Organizzazioni no-profit
Slogan	You see you do enjoy reading the daily press. So keep it up
Slogan (Lingua Originale)	Vous voyez que vous aimez lire la presse quotidienne. Alors continuez
Trama	"How do we give young people a taste for reading newspapers ? In order to find a solution to this issue, the three syndicates of the national, regional and local daily press proposed an original operation My Free Newspaper, with the support of the Ministry of Culture & Communication. The idea was to give young people a taste for reading by offering any young person between 18 and 24 who might be interested a free copy of the paper of their choice (from among 59 daily-press titles), one day a week for a whole year (offer limited to 200,000subscriptions)"
Tipo di Media	Web Film
Market	Francia
Creative Director	Stephan Ferens
Art Director	Christian Picard
Copywriter	Alain Meyer
Copywriter	Juliette Novak
Strategic Planner	Michel Perret
Account Manager	Julien Grimaldi
Account Manager	Elise Bret-Ziri
Account Manager	Pamela Soubrier
Graphic Designer	Benjamin Mercier
Advertising Manager	Denis Bouchez
Advertising Manager	Sabine Ozil
Advertising Manager	Vincent de Bernardi
Advertising Manager	Mathieu Mathelin
Advertising Manager	Agnès Rico
Advertising Manager	Vincent Peyregne
Advertising Manager	Béatrice Mottier