The Field Museum - "Brand Identity – Window into the World"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, Stati Uniti

6328

Titolo	Brand Identity – Window into the World
Agenzia	Leo Burnett Chicago
Campagna	Brand Identity – Window into the World
Cliente	The Field Museum
Marca	The Field Museum
Data di Prima Diffusione/Publicazione	2018
Settore	Musei e monumenti
Filosofia	The introduction of a new Field Museum brand comes at an important time. This year, the museum’s 125th anniversary, is a galvanizing moment to clarify who we are, what we do and what we stand for. At a time when people are coming together to acknowledge the importance of the scientific community, the Field is putting a stake in the ground as a forward-thinking leader in scientific discovery. The new wordmark illustrates a purposeful change, helping transform the brand’s image from passive to active and strong.
Tipo di Media	Case Study
Lunghezza	120 seconds
Agency Account Supervisor	Monica Stahl
Agency Account Director	Bob Raidt
Agency Account Director	Sarah Paulsen
Agency Planning Director	Jaime McGill
Global Chief Creative Officer	Mark Tutssel
Chief Creative Officer	Britt Nolan
Associate Creative Director	Pete Lefebvre
Copywriter	Pete Lefebvre
Design Company	Leo Burnett, Chicago
Design Director	Rob Schellenberg
Design Director	Kyle Poff
Design Director	Natalia Kowaleczko
Head of Design	Alisa Wolfson
Designer	Scott Cress