Male Cancer Awareness Campaign - "Rhian Touches Herself"

J. Walter Thompson London

J. Walter Thompson London London, Regno Unito

45527

Titolo	Rhian Touches Herself
Agenzia	J. Walter Thompson London
Campagna	Rhian Touches Herself
Cliente	Male Cancer Awareness Campaign
Marca	Male Cancer Awareness Campaign
Data di Prima Diffusione/Publicazione	2011 / 9
Settore	Fondazioni caritatevoli, Volontariato
Filosofia	Glamour model, Rhian Sugden, fronts a bold marketing campaign for the charity Male Cancer Awareness Campaign (MCAC) which sees her touch herself on camera with a dramatic twist. The educational viral film aims to eliminate the embarrassment surrounding young men - particularly 18-35 year olds - checking themselves and understanding the early signs for testicular cancer. It was been created by advertising agency JWT London and directed by world renowned photographer and director Rankin. Both JWT London and Rankin created the viral on a pro-bono basis. The film is hosted on the website www.touchingmyself.org and the charity’s YouTube channel. It was supported by an ambient teaser campaign throughout London.
Tipo di Media	Web Film
Editor	Rankin
Casa di Produzione	Rankin
Other	Rubber Republic
Music	Soundlounge
Sound	Sam Ashwell
Director	Rankin .
Account Director	Adrian Ash
Producer	Roy Swansborough
Copywriter	Miles Bingham
Art Director	Kevin Masters
Creative Director	Jason Berry
Executive Creative Director	Russell Ramsey