| Titolo | Who killed Deon |
| Agenzia | AMV BBDO |
| Campagna | Who killed Deon? |
| Cliente | The Metropolitan Police Service |
| Marca | Anti Knife Crime |
| Data di Prima Diffusione/Publicazione | 2010 / 10 |
| Settore | Anti-Domestic Violence, Sexual Abuse |
| Slogan | Search Who Killed Deon? |
| Filosofia | We needed to raise awareness of this law and its implications. Our interactive campaign opens depicting a party where murder is committed. The viewer is then asked 'Who killed Deon?' and can watch the individual journey of each of our 6 key protagonists and discover who was guilty of the murder |
| Problema | We were briefed with creating a campaign educating 12-15 yr olds about the law of Joint Enterprise. This law means you don’t need to strike the deadly blow or even be at the scene to be convicted of murder. |
| Tipo di Media | Televisione e Cinema |
| Creative Team | Aidan McClure |
| Creative Team | Laurent Simon |
| Casa di Produzione | Mad Cow |
| Director | Simon Ellis |
| Producer | Jonas Blanchard |
| Executive Producer | Pete Chambers |
| Editor | Matt Swanpoel |
| Post Production | Luke Coulson |
| Sound | Ben Gulvin |
| Music | Sam Ashwell |
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