| Titolo | New Car Smell |
| Titolo (Lingua Originale) | Olor a nuevo |
| Agenzia | Ogilvy Spain |
| Campagna | Smells New |
| Cliente | Ford Motor Company |
| Marca | Ford Selection |
| Posted | Aprile 2012 |
| Settore | Automobili/Motoveicoli |
| Slogan | The way our old cars smell |
| Slogan (Lingua Originale) | Así huelen nuestros usados |
| Tipo di Media | Case Study |
| Production Manager | Pedro Pozo |
| Account Director | Marina Infante |
| Account Manager | Paloma Díaz |
| Art Director | Alberto Espeja |
| Copywriter | Gonzalo Úrbez |
| Executive Creative Director | Alvar Suñol |
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Restaurant
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Metro
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Caseboard
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Keep Your Essence 1
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