Titolo | Change the Story - Billboard |
Agenzia | Cossette West |
Campagna | Change the Story |
Cliente | Children of the Street Society |
Marca | Children of the Street Society |
Data di Prima Diffusione/Publicazione | 2018 |
Settore | Enti/Istituzioni/Organizzazioni no-profit |
Trama | Children of the Street Society wanted to shed light on teenagers who stay silent when witnessing sexual harassment. Using a social media platform that our audience uses daily, we created a spot that shifted the focus from the victims to the passive bystanders. |
Tipo di Media | Stampa e stampati |
Lunghezza | |
Executive Creative Director | Michael Milardo |
Associate Creative Director | Scott Schneider |
Associate Creative Director | Pierre Chan |
Art Director | Jake Hope |