Raparigas da Bola - "Change The News"

Havas Lisbon

Havas Lisbon Lisbon, Portogallo

1452

Titolo	Change The News
Agenzia	Havas Lisbon
Campagna	THE DAY-AFTER-WOMEN'S-DAY NEWSPAPERS
Cliente	Raparigas da Bola
Marca	Raparigas da Bola
Posted	Settembre 2022
Settore	Enti/Istituzioni/Organizzazioni no-profit
Trama	AR GUERRILLA FROM NGO RAPARIGAS DA BOLA PROVES THAT THERE IS NO LACK OF NEWS-WORTHY, FEMALE-ATHLETE STORIES. If the newspaper don´t give column space to women athletes, then they took it by force, or rather, by intelligence. The group Raparigas da Bola (English translation: Ball Girls) released its latest guerrilla activation to try and reduce gender inequality in sports media coverage. In the week that marks International Women’s Day, the group highlighted the following message: what’s the point in celebrating the date if the front covers of sports newspapers are still predominantly covering only male athletes.
Tipo di Media	Case Study
Lunghezza	120 seconds
Casa di Produzione	Garage Films
Creative Director	Ana Torres
Creative Director	José Vieira
Copywriter	Bernardo Tavares
Art Director	Sávio Hatherly
Designer	Tito Gouveia
Post Produzione	Glimpse
Sound	Estúdio Casa Da Árvore
Development	Studio Akt Creative
Executive Creative Director	Paulo Pinto
Content	Claudia Lopez
Content	Cláudia Martins
Account Management	André Palma
Account Director	Sergio Resende
Developer	Leo Gomez