Audi Occasion :plus - "Leave nothing to chance"

Romance

Romance Paris, Francia

1276

Marca: Audi Occasion :plus
Paese: Francia

Cliente: Audi

Titolo	Leave nothing to chance
Titolo (Lingua Originale)	Ne laissez rien au hasard
Agenzia	Romance
Campagna	Leave nothing to chance
Cliente	Audi
Marca	Audi Occasion :plus
Data di Prima Diffusione/Publicazione	2023 / 4
Settore	Auto Nuove
Filosofia	Although the French people are increasingly turning to the used car market, they remain highly demanding when it comes to the quality and expectations of the cars. In this context, Romance has launched a new communication platform for the Audi used car label, «Leave nothing to chance», focusing on its expertise and tangible benefits such as the 110-point check or the 24-month warranty. To mark the launch of this new platform, the agency has developed an unprecedented advertising campaign that breaks away from the conventions of the automobile sector. To highlight the brand’s iconic models, the film leverages a classic piece of music : Beethoven’s 9th Symphony. However, like used vehicles that must be fixed by an expert before being sold, the famous melody is also altered and gradually «repaired» as the Audi expert carries out the checks. This innovative idea reflects the brand’s philosophy of striving for perfection in every detail.
Filosofia (Lingua Originale)	Après la campagne multi-primée « L’âge n’a pas d’importance », l’agence Romance dévoile cette semaine la nouvelle plateforme de communication du label Audi Occasion :plus. Intitulée « Ne laissez rien au hasard », elle se recentre sur l’expertise et les avantages concrets du label comme les 110 points de contrôle ou la garantie jusqu’à 24 mois pour tous les véhicules de moins de 8 ans. La campagne s’extrait des conventions publicitaires du secteur et continue le travail de conquête de nouveaux clients tout en renforçant la désirabilité de la marque Audi. Elle accompagne la montée en puissance du label Audi Occasion :plus dans un contexte marché où les enjeux du marché de l’occasion n’ont jamais été aussi forts. Afin de mettre en lumières les modèles iconiques de la marque, le film s’accompagne d’un grand classique : la 9ème symphonie de Beethoven. Mais à l’image des véhicules d’occasion remis à niveau par un expert avant d’être mis en vente, l’air de la célèbre mélodie est lui aussi altéré, et se « répare » progressivement, au fil des contrôles de l’expert Audi.
Tipo di Media	Televisione
Lunghezza	51 seconds
Colonna sonora	Beethoven’s 9th Symphony
Chief Executive Officer (CEO)	Christophe Lichtenstein
Executive Creative Director	Alexandre Hervé
Creative Director	Nicolas Smidt
Copywriter	Méline Deregnaucourt
Art Director	Léo Tartrais
Agency TV Producer	Emilie Talpaert
Deputy Managing Director	Sébastien de Milleville
Business Director	Sarah Holgado
Strategic Planner	Jules de Gaulmyn
Account Executive	Camille Brauer
Account Executive	Charlotte Levesque
Advertising Manager	François Larher
Advertising Manager	Mickaël Assié
Casa di Produzione	Ocurens Content
Directors	Bleu Désert
Music Composer	Paul Corvaisier