Martin Cowman
Creative Director at TBWA\Dublin
Dublin, Irlanda
TitoloThe power of one
Agenzia
Campagna The power of one - The Department of Communication
Cliente The Department of Communications, Energy & Natural
Marca Power of One
PostedMag 2008
Settore Energia, Materie prime e Minerali
Slogan At the end of the day It's good to switch off.
Trama Our challenge was to enhance the strong will on the part of the people of Ireland to act on the energy issue, and turn this into real and measurable change.
Problema Building awareness on types of sources of energy their costs and environmental impacts.

• Raising awareness of the impact that inefficient energy use has on driving up costs and economic and environmental impacts.

• Inform and empower – home, business and sectoral users on best practice energy savings.

• Complement existing programmes.

• Create strong and relevant partnerships
Tipo di Media Stampa e stampati
Art Director
Copywriter

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