| Titolo | I Will Help Stop Elder Abuse |
| Agenzia | G2 Joshua |
| Campagna | I Will Help Stop Elder Abuse |
| Cliente | Help The Aged |
| Marca | Help The Aged |
| Posted | Febbraio 2006 |
| Settore | Enti/Istituzioni/Organizzazioni no-profit |
| Filosofia | To highlight the issue of elder abuse Joshua has created a new integrated campaign for Help the Aged which concentrates on the brutal facts of the mistreatment of the elderly. As well as raising awareness of the scale of the problem, the charity is also looking to get as many names as possible to strengthen its case for Government action. The campaign, under the banner I Will Help Stop Elder Abuse, comprises press, direct marketing, viral and PR. It is the first major campaign featuring the charitys new branding and strapline Help the Aged. We Will. The re-branding was also created by Joshua. |
| Problema | Raise awareness of the issue and mobilise support |
| Tipo di Media | Stampa e stampati |
| Market | Francia |
| Advertising Manager | Steven Jones |
| Copywriter | Steve Heath |
| Art Director | Jeff Clinch |
| Typographer | Ed Church |
| Viral | Jonny Spindler |
| Viral | David Searle |
| Account Planner | Elizabeth Tindall |
| Photographer | Liam Kennedy |
| Digital Retoucher | Harry Matthews |
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