Titolo | The Serenade Upgrade Trick |
Agenzia | Y&R London |
Campagna | Upgrade Your Airline |
Cliente | Emirates Airlines |
Marca | Emirates |
Data di Prima Diffusione/Publicazione | 2018 / 1 |
Settore | Trasporto Aereo, Ferroviario, Automobilistico, Marittimo. |
Trama | Emirates’ latest ads feature a series of characters who try to wrangle a seat upgrade at an unnamed airline’s check-in counter. Each spot ends with the ultimate tip for travellers: “Don’t upgrade your seat, upgrade your airline. Fly Emirates.” Seasoned with a liberal dose of humour, the scripts tap into a rich vein of anecdotes about what people might say or do when they ask for an upgrade - from name-dropping and flattery to other more creative endeavours. Also in a departure from typical airline advertising, the ads do not show the actual inflight product. Even the airline brand is not revealed until the end of the spot. |
Tipo di Media | Televisione |
Lunghezza | |
Executive Creative Director | Mark Roalfe |
Creative Director | Jim Bolton |
Agency Producer | Katherine Maidment |
Post-production Producer | Joe McNally |
Director | Jones |
Producer | Graham Curry |
Producer | Dean Brougham |
Casa di Produzione | Gramercy Park Studios |
Post Production | Gramercy Park Studios |