| Titolo | Way We're Wired |
| Agenzia | Leo Burnett Chicago |
| Campagna | The Way We're Wired |
| Cliente | Samsung |
| Marca | Samsung |
| Data di Prima Diffusione/Publicazione | 2011 / 9 |
| Prodotto | Galaxy S II |
| Settore | Telefoni cellulari e cercapersone |
| Filosofia | Based on the fact that we expect nothing less than the best from our mobile devices, "The Way We're Wired" tells the story of how we're wired to never settle. Beautifully filmed, the spot brings to light the product's functionality--the most vivid screen in the marketplace (Super AMOLED Plus) and the fastest (dual core processor and 4G). |
| Tipo di Media | Televisione |
| Editing Company | Deluxe’s Beast |
| Direttore della fotografia | Paco Femenia |
| Music Production | The Elements |
| Editor | Lucas Eskins |
| Special Effects / VFX | Radar Studios |
| Director | Nicholas Caicoya |
| Casa di Produzione | Slim Pictures |
| Producer | Matt Blitz |
| Executive Producer | Ron Nelken |
| Creative Director | Vince Cook |
| Creative Director | Colin Selikow |
| Executive Creative Director | Shane Hutton |
| Chief Creative Officer | Susan Credle |
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