Artsen Zonder Grenzen / Médecins Sans Frontières - "Bracelets"

Duval Guillaume

Duval Guillaume Bruxelles, Belgio

6880

Titolo	Bracelets
Agenzia	Duval Guillaume
Campagna	Bracelets - MSF
Cliente	Médecins sans Frontières
Marca	Artsen Zonder Grenzen / Médecins Sans Frontières
Posted	Mag 2007
Prodotto	Human Aid
Settore	Enti/Istituzioni/Organizzazioni no-profit
Trama	Raise empathy by spreading the measuring bracelet that is used by doctors to define a kids chances of surviving.
Filosofia	Create a hype around the MUAC* bracelets. These bracelets are used by the doctors on the field, in order to measure the degree of malnutrition. It is a very easy and rapid predictor of the risk of death. Its a system that is so simple, its almost shocking. One million MUAC* bracelets were spread at strategic spots around Belgium. They were attached to objects as wide as a malnourished childs upper arm: the leg of a chair, fencing, bicycle stands, childrens prams etc...
Problema	Build awareness of the malnutrition problem as it is still an issue today. Fundraising for the cause.
Risultato	Thanks to the campaign, MSF has received more than 1 million in donation. 325.000 euros are attributed to the above communication and 647.428 euros thanks to a mailing.
Tipo di Media	Case Study
Lunghezza	60 seconds
Market	Belgio
Creative Director	Peter Ampe
Copywriter	Peter Ampe
Creative Director	Katrien Bottez
Art Director	Katrien Bottez
Creative Director	Xavier Bouillon
Art Director	Xavier Bouillon
Art Director	Alexander Cha'ban
Account Director	Inez De Pooter
Copywriter	Tiny Nys