Heineken - "The Entrance Interactive Film"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Olanda

16506

Titolo	The Entrance Interactive Film
Agenzia	Wieden + Kennedy Amsterdam
Campagna	Open Your World
Cliente	Heineken
Marca	Heineken
Data di Prima Diffusione/Publicazione	2011 / 1
Settore	Birre
Filosofia	Heineken® continues to surprise and inspire its consumers, as it launches its new global brand campaign, with a film titled ‘The Entrance’. The film’s hero demonstrates his legendary-ness by making the ultimate party entrance. 'The Entrance' sees the introduction of Heineken's new universal tag line 'Open Your World', conveying the brand's worldly, open-minded and confident personality.
Tipo di Media	Web Film
Colonna sonora	The Golden Age
Casa di Produzione	Sonny London
Producer	Tony Stearns
Director	Fredrik Bond
Producer	Alice Grant
Executive Creative Director	Mark Bernath
Executive Creative Director	Eric Quennoy
Art Director	Alvaro Sotomayor
Copywriter	Roger Hoard
Copywriter	Carlo Cavallone
Broadcast Director	Erik Verheijen
Account Director	Clay Mills
Account Manager	Jasmina Krnjetin
Planning Director	Martin Weigel
Digital Content Director	Nick Rutter
Digital Content Photographer	Hugo Stenson
Digital Content Producer	Carla Genoud
Business Affairs Manager	Karen Crossley
Business Affairs Manager	Julie Balster
Digital Content Art Director	Philip Brink
Digital Content Copywriter	Hugo van Woerden
Digital Content Producer	Ross Plummer
Videographer	Rene Pannevis
Global Brand Director	Cyril Charzat
Global Communications Manager	Sandrine Huijgen
Global Communication	Josefien Olij
Global Communication	Rachel Ljzendoorn