Pepsi - "Troy"

BBDO Argentina

BBDO Argentina Buenos Aires, Argentina

6115

Marca: Pepsi
Paese: Argentina

Cliente: PepsiCo Inc.

Titolo	Troy
Agenzia	BBDO Argentina
Campagna	Dare For More - Pepsi
Cliente	PepsiCo Inc.
Marca	Pepsi
Data di Prima Diffusione/Publicazione	2006 / 8
Settore	Soft drinks, acque toniche
Slogan	Dare For More
Trama	The 3 ads of the campaign reflects: 1- a guy who comes up with the idea of disguising himself in a giant teddy bear costume only to be near the girl he likes. 2- A soccer player who makes a personal sacrifice for his team during a free kick of the opposing team. 3- A girl who manages to get her drivers license simply by persevering.
Filosofia	The idea of the campaign is telling short stories; ones that are closely related to the experience of teens. The spirit of the commercials is in tune with Pepsis irreverent, fresh and spontaneous communication. The campaign is directed to teens ranging from 13 to 19 years of age. Youths who are experiencing new things in their lives, who are starting to make independent decisions, who are undergoing a process of change and who are daring for more without, at the same time, alienating their parents. ¨Dare for more¨ is a clear call daring them to get more out of life.
Problema	To strengthens Pepsis Dare For More positioning. Developed by BBDO Argentina, the concept Dare for More is currently being used by Pepsi Worldwide.
Tipo di Media	Televisione
Lunghezza	20 seconds
Market	Argentina
Account Director	Daniel Albamonte
Advertising Manager	Guillermo Beade
Copywriter	Luciano Bellelli
Account Executive	Lucas Calatayud
Art Director	Gustavo Chiocconi
Editor	Cesar Custodio
Direttore della fotografia	Javier Juliá
Director	Daniel Rosenfeld
Production Company Producer	Sebastian Torrella
Agency Producer	Veronica Zeta
Casa di Produzione	Argentinacine
Post Production	FX Iturmendi
Music Production	Pop Art/Arbol