| Titolo | Manchester Evening News Jobs Campaign |
| Agenzia | CheethamBell J. Walter Thompson |
| Campagna | Manchester Evening News Jobs Campaign |
| Cliente | Manchester Evening News |
| Marca | Manchester Evening News |
| Posted | Novembre 2002 |
| Prodotto | Newspaper |
| Settore | Giornali, Libri, Periodici |
| Filosofia | Local Paper Bucks Trend with Unexpected Revenue Boost Despite an economic down-turn and predicted falls in advertising recruitment revenue, the Manchester Evening News Jobs campaign generated a 6% increase in ad revenue and a 5% increase in newspaper sales which not only surpassed all expectations but more than covered the cost of the campaign. The case also documents how advertising resulted in a significant shift in both readers and non-readers perception of the quality of jobs in the newspaper. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Creative Director | Andy Cheetham |
| Art Director | Chris Gaffey |
| Copywriter | Dave Bevan |
| Director | Bluey Durrant |
| Advertising Manager | Elaine Darbyshire |
| Casa di Produzione | Gates Film |