| Titolo | Night Light |
| Titolo (Lingua Originale) | La veilleuse |
| Agenzia | CLM BBDO |
| Campagna | Night Light |
| Cliente | Wm Wrigley Jr. Co. |
| Marca | Wrigley |
| Data di Prima Diffusione/Publicazione | 2005 / 8 |
| Prodotto | Spearmint Freedent White |
| Prodotto (Lingua Originale) | Freedent White Menthe Verte |
| Settore | Chewing-Gum |
| Slogan | For whiter teeth |
| Slogan (Lingua Originale) | Pour des dents plus blanches |
| Trama | In a child's room, a little girl can't sleep because the sweet and comforting light which cuddles her is going out. At the end of the film, one can notice that actually light comes from the white glittering teeth of the mother who sat up at the bedside of her daughter although she was exhausted... |
| Trama (Lingua Originale) | Dans une chambre d'enfant, une petite fille n'arrive pas à trouver le sommeil car la lumière douce et rassurante qui la berce ne cesse de faiblir. A la fin du film, on s'aperçoit que la lumière vient en réalité des dents éclatantes de blancheur de la mère, qui veillait tendrement auprès de sa fille mais tombait de sommeil... |
| Filosofia | Moreover,the Freedent brand, considered as the most scientific, credible and proficient in dental promise on the chewing-gum market, hopes for winning ground in terms of sympathy towards its consumers, thanks to this communication. |
| Filosofia (Lingua Originale) | La marque Freedent, perçue comme la plus scientifique, crédible et compétente en matière de promesse dentaire sur le marché du chewing-gum, entend également, grâce à cette communication, gagner encore en sympathie auprès de ses consommateurs. |
| Problema | Freedent White, for which the range is widening now to five references, wants to strenghten its legitimacy position on the "whiteness" segment competing with Hollywood. The new film entitled "Night Light" has been launched to achieve this goal. |
| Problema (Lingua Originale) | Freedent White, dont la gamme compte désormais cinq références, veut confirmer sa forte légitimité sur le segment "blancheur" face à son concurrent Hollywood. Le nouveau film "La veilleuse" a été lancé pour répondre à cet objectif. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Francia |
| Advertising Manager | Philippe Cubells |
| Advertising Manager | Emmanuelle Bosc-Haddad |
| Advertising Manager | Raphaëlle Rouvroy |
| Advertising Manager | Wladimir Watine |
| Creative Director | Anne de Maupeou |
| Creative Director | Barka Zerouali |
| Art Director | Alexandra OFFE |
| Copywriter | Gaëlle Saint-Etienne |
| Account Manager | David Fuchs |
| Account Manager | David Leclabart |
| Account Manager | Geraldine Humez |
| Account Manager | Jean-Jacques Hubert |
| Agency Producer | Guillaume Delmas |
| Assistant Agency Producer | Betty Bertrand |
| Casa di Produzione | Quad Productions |
| Direttore della fotografia | Christophe Beaucarne |
| Director | Didier Barcelo |
| Post Production | Wizz Productions |
| Music | Jean Dindinaud |
| Production Company Producer | Gilles Viard |
More Work
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- Freedent Box
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