adidas - "Booked"

180 Amsterdam

180 Amsterdam Amsterdam, Olanda

5528

Titolo	Booked
Agenzia	180 Amsterdam
Campagna	Footballitis - Adidas
Cliente	adidas
Marca	adidas
Posted	Aprile 2003
Prodotto	Sponsorship Of 2002 World Cup
Settore	Abbigliamento sportivo
Trama	The campaign goes behind the scenes of the Institute for the Study of Footballitis where concerned scientists investigate the symptoms of Footballitis - an obsession with football. The campaign shows the scientists' research into several cases of this condition among a group of football stars that includes David Beckham, Zinedine Zidane, Fabien Barthez, Raul, Alessandro Del Piero, Rui Costa, Pablo Aimar and even top referee Pierluigi Collina.
Filosofia	This campaign was created to promote the adidas brand and was not product specific, however certain products did feature in the campaign: the Fevernova Ball (official 2002 World Cup ball) and Predator Mania Boots.
Tipo di Media	Televisione
Lunghezza	15 seconds
Director	Traktor
Creative Director	Lorenzo Rita
Creative Director	Larry Frey
Art Director	Dean Maryon
Copywriter	Luca Grelli
Agency Producer	Sid Daffarn
Production Company Producer	Philippa Smith
Casa di Produzione	Partizan London