Raffles Hotel Four Seasons - "Cherry Pit"

Springer & Jacoby Design GmbH & Co. KG Hamburg, Germania

4428

Titolo	Cherry Pit
Agenzia	Springer & Jacoby Design GmbH & Co. KG
Campagna	Galloping through the world of table manners - Raffles
Cliente	Raffles Hotel
Marca	Raffles Hotel Four Seasons
Posted	Luglio 2005
Prodotto	The Etiquette Book
Settore	Varie
Trama	28 mnemonics to remember We developped a book for kids called "Galloping through the world of table manners". In this book, the most important manner guidelines are told in funny and easy to remember rhymes. In Germany, those little mnemonics are called "Eselsbrücken" - litteraly translated: "donkey bridges", as donkeys are commonly believed to be stupid. Therefore the hole book is bound in "donkey skin", there is a donkey on the cover and contains a donkey tail as a bookmark. In addition to these illustrated guidelines, we tell humorous and sometimes obscure stories about what happen to you if you do not follow these guidelines. Some "Eselsbrücken": Don't forget, don't be a dork: For pizza use a knife and fork. Spitting cherry stones, my dear, is a really bad idea.
Tipo di Media	Direct Mail
Market	Germania
Copywriter	Jens Ringena
Copywriter	Stefanie Thul
Post Production	Romey von Malottky
Creative Director	Uli Guertler
Art Director	Mike Brandt
Illustrator	André Roesler
Typographer	Mike Brandt
Managing Director	Frank Bachmann
Account Manager	Dorothée Ehlert
Account Assistant	Carmen Jordt